IBC 2025 Recap: Must-See New Gear from Sony, Canon, Marshall, MRMC, TVU & More
The IBC 2025 show in Amsterdam has been a whirlwind of new product announcements, especially from major brands pushing the boundaries in broadcast, cinema, live production, and cloud workflows. Here we spotlight one new product from several of your brands, showing what makes each fresh release stand out. Perfect reading for content creators, live-production teams, and AV tech decision-makers.
Sony — PXW-Z300 XDCAM Camcorder
Sony’s big headline is the PXW-Z300, billed as the world’s first authenticity-ready broadcast camcorder. It embeds digital signatures in captured video (in compliance with C2PA standards) to ensure provenance and authenticity. It features triple ½-inch 4K Exmor R sensors, the BIONZ XR image processor, an AI processing unit, AI assisted autofocus and tracking, etc.
Canon — EOS C50 Cinema Camera
Canon has introduced the EOS C50, a compact full-frame cinema camera packing major specs in a smaller package. Among its features: 7K internal RAW recording up to 60 fps, oversampled 4K up to 120 fps, dual base ISO, 32MP stills, open-gate 3:2 full-frame mode, detachable top handle with XLR inputs, plus Canon’s imaging quality and hybrid capability.
Marshall Electronics — CV355-27X-ND3 (or CV612)
Marshall has several new announcements, but one stand-out is the CV355-27X-ND3 camera. It’s a full-HD camera with a 27× optical zoom block, intended for IP-based workflows. Another new product is the CV612 PTZ Camera, which features AI facial learning for presenter tracking, etc. Either could serve, but CV355-27X-ND3 represents a strong upgrade in zoom/IP-centric capture.
MRMC (Mark Roberts Motion Control) — Cinebot Nano & RPS-LT
MRMC has unveiled two new robotics / motion control systems: the Cinebot Nano, a compact nine-axis motion control robot for smaller studios or remote shoots, and the RPS-LT (Roaming Pedestal System with a robotic arm) for high-end broadcast studios. The Nano offers ~1 m reach and ~7 kg payload, making it practical for solo or small-crew setups.
TVU Networks — MediaMesh
TVU Networks has introduced TVU MediaMesh, described as a transformative platform to reimagine how live content is accessed and produced in the cloud. It aims to break traditional infrastructure constraints, enabling flexible, cloud-native workflows with microservices, remote shared memory fabric, integrating multiple partner technologies.
Hollyland: Vcore Wireless Monitoring Solution
Hollyland is targeting independent creators and small crews with Vcore, an affordable wireless video and monitoring solution. This lightweight system turns a smartphone into a camera-top monitor, reducing the need for expensive, bulky on-set displays.
By leveraging the HollyView app, Vcore can stream video to up to four mobile devices simultaneously, allowing directors, clients, or crew members to view footage in real time. It supports 4K30/HD resolution and also enables proxy recording, adding flexibility for quick review or social media publishing on the fly.
For run-and-gun shooters, wedding videographers, or content creators, Vcore offers a streamlined way to monitor and share footage without complex setups. Its release reflects the broader IBC trend of tools designed to make professional workflows more accessible.
Cuez: MOStomator for Hybrid Newsroom Automation
Cuez has expanded its automation portfolio with MOStomator, a solution built to bridge the gap between legacy MOS-based newsroom control systems (NRCS) like iNEWS and ENPS, and modern API-first platforms. Many broadcasters operate in environments where old and new systems must coexist, and MOStomator provides the glue that holds these workflows together.
By automating routine tasks and offering a unified control layer, MOStomator reduces operator error and increases efficiency in newsrooms where speed and accuracy are critical. This tool represents the ongoing shift toward hybrid automation solutions, where the industry recognizes that the transition from legacy to modern platforms is incremental, not overnight.
SNS: EVO Shared Storage + ShareBrowser Updates
Studio Network Solutions (SNS) is continuing to refine its popular EVO shared storage platform with updates that enhance both creative collaboration and remote/cloud editing support. Alongside EVO, its ShareBrowser Media Asset Management (MAM) system has been improved with faster search, deeper integrations with popular non-linear editing (NLE) systems, and a smoother user experience.
For teams spread across multiple locations, these enhancements simplify the process of organizing, accessing, and editing media assets. With the growing demand for hybrid and distributed workflows, SNS’s focus on cloud-enabled shared storage ensures that editors, producers, and post houses can collaborate without being tied to a single facility.
These new products reflects key trends at IBC 2025:
The push for authenticity & provenance in video capture; compact but high-performance cinema cameras; increasing use of AI and robotics in production; and strong movement toward cloud-native, IP-centric workflows.
If you’re in the market for gear upgrades, planning future workflows, or just want to stay at the cutting edge, these new releases are worth watching closely.